Why Mobile?
Don’t take our word for it…
The fundamental appeal of branded, business-centric mobile applications is clear: Whatever your company does online can also be done on smartphones, which adds portability, location targeting and other cutting-edge technological enhancements to the mix. The potential of mobile apps extends far beyond marketing… mobile apps can also support online purchase transactions, customer loyalty programs, turn-by-turn directions and social media interactions.”
- ENTREPRENEUR MAGAZINE
How Do I Sign Up?
Step 1. Contact Us!
Step 2. Design your app (together or by yourself)
Step 3. Enter Content
Step 4. Review & Save
Step 5. We take care of getting it into the app store!
How much does it cost?
Lucid Appeal enables you to build a fully custom mobile app at a fraction of the cost. Say you were to hire a developer, the going rate is approximately $20K… and that’s just for iPhone, not Android & MobileWeb. Oh, what about updates? You want to change something? Yep, the bill gets more & more expensive. At a low annual rate, we give you a robust multi-platform app with the ability to control & update it all on your own. On top of that, we constantly service & update the software for you (at no additional cost) to make sure that your app is on the leading edge of technology! Contact us to find out how affordable it really is…
How Are Your Apps Different?
An app powered by Lucid Appeal is a much more than “just an app.” I’m sure you’ve come across good apps & some “not-so-good-ones”… we see the main difference being how engaging they are. No one wants to use an app that’s boring or 1-dimensional. An app should be used for more than accessing basic information (address, phone #, etc.) it should be a tool for your audience to interact with you & other fans while accessing dynamic content. Good news for you, ALL of our apps are designed to accomplish the above. We’ve done this is by developing features like “Who’s Here” “Community” “Videos” and others to engage, entertain & inform. On top of all this, we give you the control & ability to push message, update content & curate information in your app via your Content Management System.
What’s a Content Management System?
A Content Management System (CMS, for short) is the online system we give you, to control your app. Much like how you can log-in to Facebook from anywhere to update your profile… Same goes for your app. You can log-in to the Lucid Appeal website from any computer to access your account & update your app… anytime, anywhere & without the need for a developer!
Isn’t an iPhone App Enough ?
Our system was built for you to engage 100% of your audience, not just some of them. We made it possible for you to enter your content into the CMS once, then deploy to multiple mobile platforms (iPhone, Android & MobileWeb). We’ve done this for a few reasons…
1.) It’s more than an iPhone world! According to an article published on TechCrunch.com based off a study by comScore.com, iPhone only accounts for 27% of smartphone subscribers in the U.S., while the Android market is up to 42%
2.) With iPhone & Android accounting for approximately 70% of smartphone subscribers, do you plan on neglecting the remaining 30%? (The correct answer is NO!) For this reason, we make your app available for MobileWeb, which means anyone & everyone with a smartphone can access your mobile app through the mobile browser… the app looks & functions the same way it does for iPhone & Android devices.
3.) For those less “Tech-Savy” individuals, MobileWeb is great in sense that you can access it from the phone’s web browser & search the web for your “app.” MobileWeb is fully capable of everything your native app can do, with the exception of Push Messaging.
What’s Push Messaging?
All of our apps come with push message technology. From your CMS, you have the ability to directly message all of your users who have installed your app. It functions like a “text message,” enabling you to send updates & alerts to your fans in real time, even when the app is closed! Stay in communication with your audience (literally) 24/7 & on-the-go by delivering relevant information such as special-offers, breaking news, and app-updates. With the power of push notifications, you can customize messages, target a specific segment or audience, schedule a message to be sent at a specific time, and deliver content to customers when & how they want it. Push messaging is far more efficient than email marketing & more cost effective than SMS messaging, as it’s free to you & your users.
What’s an Affinity App?
Lucid Appeal is specifically designed to help you create the ultimate affinity app. An affinity app is a dynamic mobile solution intended to engage, entertain & inform your fans, followers & community while building loyalty and a deeper connection.
What If I Want Something You Don’t Have?
We have done & continue to do a lot of custom works for our clients! If you have an idea OR want something we don’t currently offer, please contact us and I’m sure we’d like to build it for you!
